creating brand cohesion

defining the goal

having a long term look at the brand and where it should go rather than a short-term view of developing one product to fill a gap. Understanding the Vicks brand heritage and evaluating it amongst the current market, what is unique, what is no longer working.

Many of the elements had been replicated by our competitors. It was time to shake off the old and start fresh. First to go was the blue tank. Uniformity with brands iconography. Develop new elements to be used as a binding element between current and future SKU’s.90